THE METHOD
Audit. Build. Compound.
Marketing leadership that finds what holds growth back, structures teams and systems to fix it, and turns it into revenue.
Audit
Not ready for an audit? Start with hourly advisory, from £200 per hour.
If you do not know why growth stalled, start here.
You might be here if
- Marketing is not generating leads and no one can say why.
- Spend goes out and nobody can trace it to revenue.
- Messaging has not caught up with where the business is now.
What happensFirst read-out in days
We look at pipeline, win/loss numbers, your ideal customer, message clarity and team capability. You get a first read-out in days, a written audit report with a prioritised checklist of what to fix, in order, and one findings workshop.
At Deliveroo
“This was a complex (messy!) space, and Jana brought clarity and purpose [to] the team.”
Patrick Wyatt
Chief Product Officer, Varjo.
Build
If the team, structure and systems cannot carry growth, this is where the plan gets built, with senior steer and review.
You might be here if
- You are entering a new market with no go-to-market plan.
- Your team uses AI tools and nobody governs how.
- Your CRM and lifecycle journeys are broken, or you do not know where to start.
What happensFirst working structure within a month
The first working structure is in place within a month. Your team builds the story, pipeline plan and systems that make growth repeatable, working from the audit checklist, including the rules for how your team uses AI. You get biweekly strategy sessions, async access between sessions and a quarterly plan review, with regular check-ins and review of the plan as it is built.
Flexport
“Jana adds structure and really drives inter department collaboration on projects.”
Steve Field
Managing GTM and Commercial Strategy, Flexport UK.
Compound
End-to-end marketing ownership, embedded in your team on your terms.
You might be here if
- No one is senior enough to own marketing strategy.
- Strategy, agencies and budget sit with different people, and no one is accountable for revenue.
- You are preparing to sell your company or buy one, and your marketing needs to be ready for it.
What happensA senior leader inside your team
A senior marketing leader runs strategy and execution, hiring and restructuring, agencies and budget, inside your team, until a permanent leader is in place. A2B2C owns the plan, budget and team, and reports against a target agreed with you. If you are preparing to sell or buy a company, your marketing gets ready for that too.
PayPal and Deliveroo
“Jana has two core strengths (1) long term clear B2B Marketing vision (2) urgency to execute on her strategy.”
Mark Graham
Product and Transformation Executive, Paysafe.
All price ranges are indicative.
Questions
Should I hire a fractional CMO or a full-time CMO?
A full-time CMO suits a company that needs a permanent leader. A fractional CMO suits a company that needs senior direction now, without a full-time hire. Build gives you that part time. Compound puts a senior leader inside your team until the permanent hire is in place.
Do you work with fintech and payments companies?
Yes. Most of our experience is in B2B fintech and payments, including Pleo, Paysafe and PayPal. We also work with other B2B and scale-up companies.
How much does it cost?
Audit is £8K to £15K. Build is £4K to £8K per month. Compound is scoped together. Hourly advisory is from £200 per hour, or a day rate from £1,000, scoped per engagement, plus any travel expenses if required. All ranges are indicative.
How long does an audit take?
Two to four weeks. You get a first read-out in the first two weeks, a written report and one findings workshop.
Do you cover how my team uses AI?
Yes. Audit and Build review your marketing team's AI skills, find the gaps and set a plan to close them.
Can you do the work of my whole marketing team?
No. You need people who do the day-to-day work, either an internal team or agencies. We set the framework, the order of work and the plan, and we direct the people and agencies who deliver it. If you need a team of doers, we can put you in touch with a trusted group of specialists in brand identity, digital marketing or CRM.
Find where your marketing is stuck
Let's talk and find out if we are a fit.
- No pitch deck.
- A straight view on what is holding marketing back.
- A short proposal only if there is a clear fit.