Founder, A2B2C Marketing
Jana Savchenko
I have spent 15+ years leading marketing at Pleo, Paysafe, Deliveroo and Flexport, after earlier roles at PayPal, Cisco, Nespresso and Nectar Card.
I now work as a fractional CMO with growing B2B and fintech companies, from a short marketing audit to embedded interim leadership.
Recognition
- Executive Judge, IADAS (Webby and Lovie Awards), 2026 and Judge, DRUM Awards
- Chartered Marketer, Chartered Institute of Marketing (CIM)
- Speaker, B2B Ignite (B2B Marketing)
Pleo
At Pleo I cut CAC by 32% in the first 90 days, with direct P&L accountability for the marketing budget and a 40-person team.
Paysafe
At Paysafe I led a 50+ person global marketing team on a $50M+ budget and drove 34% of the company's sales pipeline.
Flexport
At Flexport I built the attribution models that tied marketing spend to revenue, and generated $3M+ in pipeline from a single account-based marketing campaign.
Deliveroo
At Deliveroo I built the B2B marketing function from nothing, ahead of IPO, and scaled merchants from 50,000 to 250,000 across 12 markets.
I've done this at scale for other companies.
Now I do it for yours.
Former direct report
“Jana is one of the most driven and hardworking people I know. She always goes above and beyond, has a clear idea of what she wants to achieve, and brings teams together by recognising people's strengths and giving them the confidence to do their best work.”
Rosie Elsley
Senior Marketing Leader.
Questions
Who is Jana Savchenko?
A Chartered Marketer (CIM) with over 15 years leading marketing at Pleo, Paysafe, Deliveroo and Flexport. She is based in London.
What has she delivered?
At Pleo, CAC fell 32% in the first 90 days. At Paysafe, she led a team of 50+, drove 34% of the sales pipeline, and used brand to generate demand as part of new market and new product entry, including the Peru wallet launch.
Which companies has she worked with?
Pleo, Paysafe, Deliveroo and Flexport, after earlier roles at PayPal, Cisco, Nespresso and Nectar Card.
Find where your marketing is stuck
Let's talk and find out if we are a fit.
- No pitch deck.
- A straight view on what is holding marketing back.
- A short proposal only if there is a clear fit.